Im loving this cool campaign by Blattner Brunner for LEGO, simple but yet efficient ! This campaign was done before the Cannes Grand Prix Winner.
Agency: Blattner Brunner, USA
Executive Creative Director: Jay Giesen/Dave Kwasnick
Art Director: Derek Julin
Lego Imagine Campaign, Winner Cannes Lions 2006:
Advertising Agency: FCB, Johannesburg, South Africa
Creative Director: Brett Morris
Written by:
Cyril Style - who posted 2115 articles on Trendland.
French Trendsetter, living & working in New York : art direction, trend forecasting, styling, designing is my daily basis. ///////
ps: Sorry for my French, I don't pretend to be a writer and I know that my writing is not the best... Follow us on http://twitter.com/trend_land
July 21st, 2009 at 7:22 pm
Nah…these are just too minimalist. They should have done the evolution of the minifig or the exploding parts choices, or how about the quickly increasing color palette? This is only slightly more appealing than an empty baseplate.
October 4th, 2009 at 10:44 am
Sinjin, I think they should continue with ads of this nature. If you are already familiar enough with Legos to desire the things you’ve mentioned then this advertising might be wasted on you. But if you are a curious outsider then these images highlight the essence of the toys, which is timeless and universal. And appealing.
April 12th, 2010 at 11:42 pm
AWESOME! it really capture what lego its about