The New York Times’ Style Magazine’s face-lifted site launched today and includes a mens fashion story by photographer Matthew Brookes. “The Brothers Grim” recalls when men wore topcoats and top hats, saying: “They will again.”  Brookes is a fashion and portrait photographer whose usual aesthetic is lighter than this midsummer night’s dream (or drama).

Fashion Editor Serge Girardi.

Fashion assistant: Jean-Michel Clerc.

Grooming by Terry Saxon at Jed Root.

Models: Baptiste Demay and Tristan Knights.