I am loving the Missoni SS 2010 Campaign shot by Juergen Teller. It oozes with familial warmth that so many people can relate to. The campaign portrays the authenticity of the brand in a way that no model could ever depict. Nostalgia fills each frame, as a generational tale unveils itself to the media. Just Brilliant!
“This campaign really reflects the mood I’m in these days, even from a design stance.” According to Missoni, Teller got carried away, to the point that, although he had been commissioned for a spread of eight images, he shot 42.
- thanks to WWD for the Photos





















January 15th, 2010 at 11:40 am
Makes ya smile!
February 16th, 2010 at 6:57 am
I think this post wont appear on the blog… because I think this campaign is disgusting … If you agreed with me… this would mean something finally is changing in this world… But I’m not confident about this… The problem is you are WWD … an important brand… why don’t you really make something for fashion sayng how all is really going?
July 29th, 2010 at 6:04 pm
@Leslie, someone lost his job!
Love the Juergen Teller campaign, it gives Missoni a unique brand image!