Christian Mortlock‘s AIGA project is a catalog design for American Institute of Graphic Arts, Philadelphia Design Competition. The catalog print-run was limited to the same amount of entries received (576) to represent all the work of the design community. Using a variable printing program, each cover is a different color of a predetermined spectrum; thus, making each catalog entirely unique— no two pieces are identical. In addition, each catalog was individually numbered.
When all the catalogs are stacked together the spines create a seamless spectrum of color that produces the quality of a sculpture.
” The catalog is limited to 576 units, the same amount of entries in the competition. It utilizes a variable printing program that makes each cover a different color within a predetermined spectrum. No two catalogs are identical and each is designated its own number. However when all 576 are stacked, they represent a seamless spectrum of color in a sculpture, or exhibition, form.”
Thanks to fourfifthsdesign for the tip!
