Minimarket is a Swedish clothing label designed by the three sisters Sofie, Pernilla and Jennifer Elvestedt. I saw a few images of their Autumn/Winter collection and look book for 2010/11 and loved what they did. I am not going crazy over the clothes but the accessories and styling is pretty great!

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Not that we are super into promoting drugs, but we like cool jewelry lines and that happens to the concept for creating their collection (handmade in LA). Based on their own vices, Cast of Vices celebrates the inherent design aesthetic of these substances while casting a critical eye on pop culture… Continue Reading

Back in May we featured the men’s Fifth Avenue Repair F/W 2010/11 Collection, but I cant for the life of me recall why we didn’t feature the women’s collection along with it. Anyway there is no way we can overlook the perfection of this collection and the production of these photos. So Enjoy!
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We knew that brands like H&M / Zara / TopShop were amazing at knocking off  designers and analyzing trends (due to their worldwide offices and bunch of employees, running the streets, reading blogs and shopping). With enormous budgets, these companies are able to create “Fast Fashion” at unbeatable prices, compared to young designers or established fashion houses. When it comes to copying they usually hide it, or at least they try. Apparently this time Zara forgot! Continue Reading

No famous models or photographers for the Patrizia Pepe F/W 2010 Ad campaign. Instead the faces of models are covered with different accessories – mask, dog, balloons, boom-box, bags and other interesting attributes. The idea behind the campaign and the  mysterious Who Is Patrizia? slogan is Continue Reading

Romanian designer Olah Gyarfas is the man behind the fictional Baron he created to represent his label Rozalb de Mura. Oozing in its avant-garde aesthetics, Rozalb de Mura’s SS 2010 collection seems to be strongly influenced by primitive tribal costumes. “The two outfits can be composed, deconstructed and built again – like some disintegrable antique robots – in tens of perfectly wearable components.”

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