Super Cool Campaign For Swedish Department Store, created by Hemmendorff same guy who made the Nike Air Max Burger
Words from the Art Director :
In this campaign we needed to do two things:
1. Highlight the brands that would lure passing locals and tourists into the department store.
2. Show a LOT of the new seasons clothes, and the range of styles available in the different stores.
We also felt the need of saying it in a pretty aggresive, in-your-face tone. This, combined with the fact that this campaign would start at May 1st(international labour movement day, “celebrated” with political rallys in Sweden) resulted in the concept of a demonstration rally. A fashionable demonstration rally.
Written by:
Cyril Foiret - who posted 3133 articles on Trendland.
French Trendsetter, living & working in New York : art direction, trend forecasting, styling, designing is part of my daily. //////PS: Sorry for my French, I don't pretend to be a writer and I know that my writing is not the best...
