Ground-Zero’s Fall/Winter 09 collection is called ‘we need’ founded by two brother Eri and Philip Chu, the London based duo focus this collection on today’s consumerism : ” We Buy, We Spend, We Pick, We Wear. Simply because We Need ”

They created a parallel between the two everyday necessities ! Groceries and Fashion ! Available in the US @ Seven – New York & Welcome Hunters – Los Angeles

the ground-zero collection is available at selected stores across the planet, including, wok [milan], sotris [athens], d-mop [hong kong] and isetan [tokyo].