Hanes “No Scratchy Labels” Campaign

By 19 Nov 2009 @ 8:36 am | Categorized ADVERTISING |

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This brilliantly executed campaign for the “No Scratchy Label” concept of Hanes is so simple and so effective. Unfortunately I am unable to locate the agency that produced this but stay tuned in the comments to see who it is.

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thanks to Phillippe Deliere’s Blog for the tip.

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  • http://www.bloggingthe.net tom

    Great photos and an amazing campaign!

  • http://www.behance.net/denzilmachado denzil machado

    this was a campaign done by McCann Erickson Mumbai…
    shot by ace photographer Jatin Kampani (www.jatinkampani.com) …
    creative director: Prasoon Joshi
    copy writer: Rachana Roy
    art director: Denzil Machado…

    comments/critics are welcome…

  • Drano

    After a few washings the print starts to lift up and gets very scratchy, more so than any cloth label ever did. Hanes is probably aware of this but after people find out they will have made their millions.


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