What an excellent campaign idea by the DDB Berlin for the latest Ikea Delivery Campaign ! Announcing their free delivery service, I wish the delivery could arrive like that rather than build everything…
When you think about it, this type of campaign would not need the whole photoshoot process, this is such an easy Photoshop work, basically take the scene shots and just add the delivery guy windows into it and that’s it ! (I mean you obviously need to play with shadows, burning and dodging as well as reflection and other little details to make it looks real, but otherwise it fairly easy )
Photography: Mikael Strinnhed
Advertising Agency: DDB, Berlin, Germany
Chief Creative Officer: Amir Kassaei
Executive Creative Director: Stefan Schulte
Creative Directors: Tim Stübane, Birgit van den Valentyn
Art Directors: René Gebhardt, Björn Kernspeckt
Graphic Designer: Peter Schönherr
Art Buyer: Kerstin Kraus
Written by:
Cyril Foiret - who posted 3127 articles on Trendland.
French Trendsetter, living & working in New York : art direction, trend forecasting, styling, designing is part of my daily. //////PS: Sorry for my French, I don't pretend to be a writer and I know that my writing is not the best...
