Luxury Online Viral Campaigns

Prada – Trembled Blossoms :

Increasing amounts of luxury brands are beginning to explore the opportunities associated with online video. Tommy Hilfiger has launched TommyTV, Cartier has launched a series of short films with French filmmaker Olivier Dahan, Belvedere Vodka launched their Let It Rain campaign, with a clear intent for its provocative tone to make it viral.

The two best examples so far; Prada’s Trembled Blossoms, and now the surprisingly provocative Sergio Rossi viral from the Shoe Love series.

Here is Sergio Rossi – Shoe Love :

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French Trendsetter, living & working in New York : art direction, trend forecasting, styling, designing is part of my daily. //////PS: Sorry for my French, I don't pretend to be a writer and I know that my writing is not the best...

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