T-Mobile Ad Liverpool Street Station

tmobile-guerilla-ad

T-Mobile killed it with this guerrilla style campaign filmed at 11am on Thursday the 15th of January 2009 at Liverpool Street station, London. They cast some hundred people and had them dress in normal work attire while passing through the rail station. All of  a sudden a mix started over the loud speaker and these people got into formation and began performing their choreographed show. The whole station froze and many joined in. I’m sure the people in that station that day will be talking about this their whole lives. genius!

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  • Andrea

    Nice, but not so original: reminds me Improv Everywhere’s jobs

  • Vince

    whoopie doo, another lazy ad agency ripping off original ideas they’ve see on the internet…

  • http://cyanaboutique.com Mini Boss

    haha! i feel that commentary, although i do think it was a good execution and left a lingering impression on the people on site. what is improv everywhere? ill look it up…

  • Andrea
  • Andrea

    Besides, was indeed a good execution.

  • http://www.improveverywhere.com anti_copy

    this is improveverywhere’s idea in the first place.

    are you people of agency running out of ideas? pfff.

  • Jason

    “Killing it’ is correct – they have killed the entire improv everywhere movement… one. whole. year. after it was invented. (mind you it probably took them that long to get the proper papers to do that)

  • http://www.seotunes.co.uk Matt Davies

    Oh noes! A trendy idea from popular culture, hijacked by a marketing campaign! Who’d have thought?

    Good ad, made me smile when I saw it last night.

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