In collaboration with a new generation of artists, ABSOLUT VODKA is introducing ABSOLUT BLANK, a global creative movement, in which ABSOLUT appears as a catalyst for cutting-edge creativity. The initiative comprises 18 artist collaborations, films, print and outdoor ads, events and a digital art piece that lives and evolves in your mobile phone.
Spike Jonze, has recently returned to his ad man roots, collaborating with Absolut Vodka on a 30-minute short film, I’m Here. Described as a’ robot love story’, it premieres at Sundance but you can get a taste for it right here.
Advertisers are trying to make you consume whatever it takes, hiring superstar photographer and celebrities, for this latest Absolut Vodka campaignEllen von Unwerthcaptures Kate Beckinsale and Zooey Deschanel’s characters as they are immersed in different cocktail worlds.
Personaly I dont know if those ads will make me consume more Absolut, even though the result is beautiful with amazing sets and colors.
I always loved the creativity of theAbsolut Vodka Advertising campaign – Here is some of my favorite – there’s sooo much out there that it would be hard to put them all here, but, Yes there is a but! I don’t know if you are familiar with absolutads.com, who have probably one of the biggest collection on the net… Enjoy