Irrepressible LA photographer R.J. Shaugnessy shot this sequence of images in his trademark energetic West Coast documentary style for Sony PlayStation.

Shaugnessy  has photographed successful campaigns for brands such as Adidas, Nike and Vans.  His work has been seen in the pages of magazines like Fader, Vice and Self Service, and in three published books including Read the full story

Adidas Originals is kicking off 2010 by welcoming you to the neighborhood, the street where originality comes to life as artists, athletes, and celebs celebrate their style. Everyone’s invited to our street corner along with some special guests, who traveled from a galaxy far, far away to launch a year’s worth of celebrations.

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Really cool UK magazine EXIT MAGAZINE recently shot Jeremy Scott’s latest collection for Adidas Originals. Would love to source the photographer – any ideas ? UPDATE:
Thanks to one of our readers Dal. This shot has been photographed by Nicholai Fischer and styled by Sam Ranger

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Celebrating Originality is what the Originals by Originals concept is all about and the launch of this line means that designers will be collaborating with Adidas Originals to add a whole new dimension to that recognizable logo. Jeremy Scott is one of the three designers to get his hands on the logo and he has mixed up classic sports silhouettes and fabrics with the humourous details that have made his own fashion brand so distinct. Leopard print gets slapped onto tracksuits and the Adidas Boxing shoe. Guys and gals will get to dress up in a leopard hoodie complete with ears, tail and paws. Shoes are exaggerated with gold wings on the side and oversized tongues. You also have get a take on the tuxedo jacket using sportswear fabric with baggy sequin cropped trousers to match. The fringing trend gets incorporated with the adidas logo on a vest. It’s as eclectic as one would expect from Scott to come up with and manages to merge the best of adidas and Scott into one collection. – via Dazed Digital

Amazing Collab’—> All Day I Dream About Sneakers is a new collaborative project from adidas Originals and Lifelounge, inspired by the brand’s avid creeds of ‘Impossible Is Nothing’ and ‘Celebrate Originality’. The project showcases the story and kicks created by the world’s original sneaker freak, Herr Fritz Träumer – a mythical and enigmatic sneaker designer who dedicated his lifetime to constructing the most original range of sneakers ever seen. Read the full story

Finally ! All the Old School sneaker heads was waiting for it ( at the least the French ones ) and now Adidas decide to reedit the Americana !!! But unfortunalty only 100 of them… So I will have to call some connections in Paris to get my hands on it ( Ou si tu lis l’article prends moi une paire !! )

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