It comes as no surprise that Alexandre Herchcovitch drew the spotlight for Fall/Winter 2010 Sao Paulo Fashion Week, where he presented his mens and womenswear collections. What baffles me though, is how one mind can produce such contrasting thoughts simultaneously.

Herchcovitch’s womenswear was beaming with cultural references of nomadic/gypsy lifestyles juxtaposed against a royal divinity of a Cleopatric power and beauty. While his menswear presentation had a much darker influence, perhaps drawn from a universal celebration best known from its Mexican roots, “Dia de los Muertes”. The face painting was a direct reference of that for me, and looking into it a bit more deeply I can hypothesize that the color palette came from there as well, though his hues did take on a deeper, darker temperament. Read the full story

For Fall/Winter 2010 Alexandre Herchcovitch went Royal Gypsy on us, and nearly knocked me off my chair with his historical references and meticulously styled headdresses. Gypsy trends definitely have a past life nostalgia in my book so it is hard to recreate that fantasy with the wonderment that Herchcovitch fulfilled in my heart. Turbans dripping with chains, beads and bells were only a highlight of the beautiful story he told for fw 2010.  Stay tuned for the recap of the full collection in the SPFW review. Coming up shortly.

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