We’ve been telling you for a while now that Augmented Reality (or AR) will be everywhere in the next couple of years (maybe months now!). So its already starting with one of the most ‘Avant-Garde’ mag of the Print Industry (technology wise): Esquire Magazine, they already created there E-ink cover few months ago, now they launch their first Augmented Reality issue of Esquire- See video below to blow your mind !

The Fashion story that you can control gives you just a glimpse of the possibilities that Augmented Reality is able to do !

Read the full story

Paper is opening a high concept 24 Hour Department Store in Los Angeles. 25 brand artists and shops will participate for this indoor market such as Opening Ceremony, Ooga Booga, Citizen-Citizen, PAPER art store, Family, RVCA, Kime Buzelli’s Showpony, Creative Growth, Jack Spade, Lost + Found, William Good, Heartschallenger, Cobrasnake, Supreme, A+R, Ingo Maurer, House of Holland, Threeasfour, FUCT, Rodarte, Jeremy Scott, Modern Appealing Clothing and many more. This will be an amazing opportunity to have some awesome brands under one roof. The LA Project Storefront will begin on Friday November 9 at 6 pm – Saturday November 19 at 6 pm. Go to PAPER Magazine to see the list of 5 day events.