This BMW M3 GT2 is the 17th BMW Art Car, designed by Jeff Koons and unveiled in the Centre Pompidou yesterday (The same venue where Roy Lichtenstein first presented and signed his Art Car back in 1977). The launch party tonight in Paris will be reviewed by our French contributor in the next couple of days… Read the full story
Advertisers are continuing to evolve their methods to attract our attention. This short film directed by Guy Ritchie for BMW stars Clive Owen, a M-series tiger of a sports car, and a musical superstar near and dear to most of our hearts. It is both inspiring and frightening to see the new level reached by advertisers in attracting consumer attentions. After this short I definitely wanted to test drive a BMW.