Today Mercedes-Benz USA announced the 2012 Fashion Collaboration starring the new SL Roadster with Lara Stone in Calvin Klein Collection, captured by Alex Prager. The 2012 Mercedes-Benz Icons of Style images by Alex Prager can be described as: A beautiful woman stands alone in the desert, suitcases in hand. Yet in this 21st century update on classic Film Noir, the blonde is her own getaway driver, outpacing a tornado in a sleek SL Roadster by Mercedes-Benz. Watch the behind-the-scenes video below.
The Lexus Fashion Workshop tasks designers with reusing car parts – The four fashion designers (recruited by Lexus) who worked on the collection were Moss Lipow, Eddie Borgo, John Patrick and Alejandro Ingelmo, whose eyewear, jewelry, clothing and shoes will be featured in a six-page advert in Vogue, along with a display at Art Basel Miami Beach. These pieces will be Read the full story
DeLorean Motor Company has unveiled the electric version of the famous DeLorean of the trilogy “Back To The Future”. Powered entirely by electricity with top of technology inside (GPS, Iphone dock…) The commercialization is expected in 2013 with a sticker price of about $90,000. Read the full story
A deluxe toy. Audi has created this electric-powered and half-scale recreation of an Auto Union Type C, grand prix racer of the late 1930s. Audi will be showing the “Auto Union Type C e-tron study” with electric drive at the 62nd International Toy Fair in Nuremberg. Read the full story
On the edge of the hypothesis and contemporary art, French product designer Ora-Ïto launches the worldwide premiere an unusual experience based on the genetic transformations. Ora-Ïto has created two hybrid cars: The “UFO” & the “Evomobil”, both inspired by the iconic ‘DS’ and ‘Traction Avant’ cars from Citroën. He build these sculptures combining the dream of the formal and the future of technology.
The Ralph Lauren‘s car collection of is one of the most prestigious and extraordinary in the world. Le Musée des Arts Déco in Paris presents 17 of his beautiful cars from the 1930s to today that have made their mark in history on the road and on tracks. This exhibition absorbs us into Ralph Lauren’s world, a passionate man. Read the full story
