Today Mercedes-Benz USA announced the 2012 Fashion Collaboration starring the new SL Roadster with Lara Stone in Calvin Klein Collection, captured by Alex Prager. The 2012 Mercedes-Benz Icons of Style images by Alex Prager can be described as: A beautiful woman stands alone in the desert, suitcases in hand. Yet in this 21st century update on classic Film Noir, the blonde is her own getaway driver, outpacing a tornado in a sleek SL Roadster by Mercedes-Benz. Watch the behind-the-scenes video below.

(...) Read More about 2012 Mercedes SL Roadster x Lara Stone Video (297 words)

MODELS, VIDEO | Permalink | No comment |

The Lexus Fashion Workshop tasks designers with reusing car parts – The four fashion designers (recruited by Lexus) who worked on the collection were Moss Lipow, Eddie Borgo, John Patrick and Alejandro Ingelmo, whose eyewear, jewelry, clothing and shoes will be featured in a six-page advert in Vogue, along with a display at Art Basel Miami Beach. These pieces will be (...) Read More about Reusing Car Parts For The Lexus Fashion Workshop (140 words)

FASHION | Permalink | One comment |

DeLorean Motor Company has unveiled the electric version of the famous DeLorean of the trilogy “Back To The Future”. Powered entirely by electricity with top of technology inside (GPS, Iphone dock…) The commercialization is expected in 2013 with a sticker price of about $90,000.
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A deluxe toy.  Audi has created this electric-powered and half-scale recreation of an Auto Union Type C, grand prix racer of the late 1930s. Audi will be showing the “Auto Union Type C e-tron study” with electric drive at the 62nd International Toy Fair in Nuremberg.
(...) Read More about Audi Auto Union Type C [Toy] (204 words)

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On the edge of the hy­poth­e­­sis and con­tem­po­rary art, French product designer Ora-Ïto launch­es the world­wide pre­miere an un­u­­su­al ex­pe­ri­ence based on the ge­net­ic tran­s­­for­­ma­­tions. Ora-Ïto has cre­at­ed two hybrid cars: The “UFO” & the “Evo­­mo­­bil”, both in­­spired by the icon­ic ‘DS’ and ‘Traction Avant’ cars from Cit­roën. He build these sculp­­tures combining the dream of the for­­mal and the fu­­ture of tech­nol­ogy.

(...) Read More about UFO & Evo­­ Mo­­bil by Ora Ito (194 words)

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The Ralph Lauren‘s car collection of is one of the most prestigious and extraordinary in the world. Le Musée des Arts Déco in Paris presents 17 of his beautiful cars from the 1930s to today that have made their mark in history on the road and on tracks. This exhibition absorbs us into Ralph Lauren’s world, a passionate man.
(...) Read More about A Closer Look into the Ralph Lauren Car Collection (40 words)

DESIGN, DESIGNERS, EXCLUSIVITY | Permalink | 3 comments |

We all heard about it, but we never saw what was inside, but Vanity Fair had the chance to review one of the biggest car collections in the world. Monsieur Ralph Lauren opened the doors of his garage (or can we call it a museum?). Little question for you Ralph, do you actually drive them?!

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CULTURE, FEATURED, HEARSAY | Permalink | No comment |

Here is ‘My Favorite Kind of American’ the latest project of Brooklyn based artist Luis Gispert. Filmmaker, photographer, and sculptor, Luis is addressing a variety of topics in his work such as the infiltration of subcultures on the mainstream and the fragmented American experience. Regardless of the vehicle or message, (...) Read More about My Favorite Kind of American by Luis Gispert (93 words)

PHOTOGRAPHY | Permalink | No comment |

Its not the first time that a car maker collaborates with a fashion label ( Hermes / Chanel / Alfa Romeo ). This time its Citroen and Lacoste, who came up with this concept car, which was just unveiled at the Paris Motor Show. A cool concept but more for the beach side, not really for heavy rain or snowy weather.

(...) Read More about Citroen X Lacoste Concept Car (30 words)

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