Lacoste‘s designs have always been on point. Inventor of the polo shirt and the first clothing brand to pop a logo on top of their threads, the clothing brand is now 80 years strong and still synonymous with casual elegance. Now, Lacoste are teaming up with online style publications LOOKBOOK.nu and offering you a chance to Read the full story

Viral communication & internet marketing is where it’s at! We told you that the luxury brands will arrive to the point that they can no longer ignore the force of  future! In this case it Hermes who did a contest collaboration with DesignBoom. With 5,478 valid entries by 6133 designers from 97 different countries the operation was a success… Read the full story

An interesting contest from Jimmy Choo :  7 pairs of shoes and 2 bags, if you win! They are asking you to take part in a new social networking concept which will feature a photo competition to generate awareness of the vital 72 hour time window. The slogan for the campaign is ‘You, Your Shoes and 72′ and many of the winning images will be showcased at the global launch of Project PEP at Selfridges London on 29th October and at Jimmy Choo Project PEP events globally…

The one I just submitted – If you like it, vote for it HERE

Over 100 winners will be chosen to win products from the Project PEP range, with a Grand Prize offering the overall winner 7 pairs of shoes and 2 bags from Jimmy Choo. The overall closing date of the competition is 7th December, 2pm GMT 2009. The winner will be announced 72 hours after this date, on the 10th of December.

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