TRENDLAND exclusive interview with Scott Morrison
In characteristic fashion, denim master Scott Morrison is entrepreneurially leading the industry (again) with an inspired little shop of large ideas and limited quantity denim for connoisseurs and walk-ins alike.
“I have always loved the sewing detail, the factory experience, seeing how everything is made and total transparency. So, I wanted to put it all behind glass and let people watch it being made right there. The point is to do something beautiful and that no one’s ever seen and in a way that no one’s ever seen.”
What started with four sewing machines in Morrison’s apartment is, as of May, an all-in-one custom denim shop in SoHo. The name, 3×1 (made here) – pronounced “three by one” – is derived from Read the full story
