It’s not easy to follow up winning the award for 2011 Designer Brand from the British Fashion Council, but wonderwoman Victoria Beckham has already done so with her denim line’s new video, entitled “Step for 2“. Released just a few days after the illustrious awards show, the video launches Victoria’s Spring/Summer 2012 Denim collection in a kaleidoscopic mix of vintage cinema illustrations, slick hot-foot moves, and an upbeat beatnik cool.

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Anchored in Ralph Lauren‘s authentic American heritage, their new collection Denim & Supply is replacing the Polo jeans line. Offering a new approach to denim and sportswear, capturing the weathered character of found vintage pieces and effortlessly styling them with an eclectic, individualistic spirit. Watch video below directed by Trendland’s friend Nathan Copan.
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TRENDLAND exclusive interview with Scott Morrison

In characteristic fashion, denim master Scott Morrison is entrepreneurially leading the industry (again) with an inspired little shop of large ideas and limited quantity denim for connoisseurs and walk-ins alike.

“I have always loved the sewing detail, the factory experience, seeing how everything is made and total transparency. So, I wanted to put it all behind glass and let people watch it being made right there. The point is to do something beautiful and that no one’s ever seen and in a way that no one’s ever seen.”

What started with four sewing machines in Morrison’s apartment is, as of May, an all-in-one custom denim shop in SoHo. The name, 3×1 (made here) – pronounced “three by one” – is derived from Read the full story

Two years ago we introduced you to Glue Jeans, and today we are presenting you to their latest collection, Juxtapose. Introducing surprising new variations on their award-winning Gluejeans concept, where rather then stitched, the denim is glued.

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Since our interview with Scott Morrison Evisu’s new CEO & Team few months ago, we have been waiting to bring you the preview of their Autumn/Winter ‘10 collection. Evisu will introduce two distinct men’s denim and sportswear collections under the Evisu and new Evisu Genes labels.

Both are menswear collections. The Evisu line’s price points range from $195 to $595 retail while Evisu Genes is even more accessible ranging from $145 to $295. Debuting this Autumn at selected premium retailers. More details below:

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When walking into Greg Lauren‘s installation, you may be quite unsure of what is happening. The scenario is composed of over 40 pieces of worn-looking garments with a dark color palette ranging from blacks, whites and earth-tones such as sepia, ebony and umber. Read the full story