It’s not easy to follow up winning the award for 2011 Designer Brand from the British Fashion Council, but wonderwoman Victoria Beckham has already done so with her denim line’s new video, entitled “Step for 2“. Released just a few days after the illustrious awards show, the video launches Victoria’s Spring/Summer 2012 Denim collection in a kaleidoscopic mix of vintage cinema illustrations, slick hot-foot moves, and an upbeat beatnik cool.

(...) Read More about Victoria Beckham Denim’s “Step for 2″ (68 words)

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Anchored in Ralph Lauren‘s authentic American heritage, their new collection Denim & Supply is replacing the Polo jeans line. Offering a new approach to denim and sportswear, capturing the weathered character of found vintage pieces and effortlessly styling them with an eclectic, individualistic spirit. Watch video below directed by Trendland’s friend Nathan Copan.
(...) Read More about Denim & Supply by Ralph Lauren (23 words)

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In characteristic fashion, denim master Scott Morrison is entrepreneurially leading the industry (again) with an inspired little shop of large ideas and limited quantity denim for connoisseurs and walk-ins alike.

“I have always loved the sewing detail, the factory experience, seeing how everything is made and total transparency. So, I wanted to put it all behind glass and let people watch it being made right there. The point is to do something beautiful and that no one’s ever seen and in a way that no one’s ever seen.”

What started with four sewing machines in Morrison’s apartment is, as of May, an all-in-one custom denim shop in SoHo. The name, 3×1 (made here) – pronounced “three by one” – is derived from (...) Read More about Handmade Custom Denim: 3×1 Opens in SoHo (713 words)

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Two years ago we introduced you to Glue Jeans, and today we are presenting you to their latest collection, Juxtapose. Introducing surprising new variations on their award-winning Gluejeans concept, where rather then stitched, the denim is glued.

(...) Read More about Juxtapose Collection by Glue Jeans (44 words)

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Since our interview with Scott Morrison Evisu’s new CEO & Team few months ago, we have been waiting to bring you the preview of their Autumn/Winter ‘10 collection. Evisu will introduce two distinct men’s denim and sportswear collections under the Evisu and new Evisu Genes labels.

Both are menswear collections. The Evisu line’s price points range from $195 to $595 retail while Evisu Genes is even more accessible ranging from $145 to $295. Debuting this Autumn at selected premium retailers. More details below:

(...) Read More about Evisu A/W 2010: The Rebirth (232 words)

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When walking into Greg Lauren‘s installation, you may be quite unsure of what is happening. The scenario is composed of over 40 pieces of worn-looking garments with a dark color palette ranging from blacks, whites and earth-tones such as sepia, ebony and umber.(...) Read More about Alteration: an exhibition of new works on paper by Greg Lauren (158 words)

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Smoky eyes and gapped-teeth, there’s nothing more sexy !  Georgia May Jagger is the new face  for Hudson Jeans Spring/Summer 2010 Campaign. The 17 year old progeny of Mick Jagger and Jerry Hall said at the end of the Hudson (promo) Video a memorable quote to remind us of why we like her, “My mum is Jerry Hall and my father is Mick Jagger. People say I have great genes.” Great jeans indeed.

(...) Read More about Georgia May Jagger for Hudson Jeans S/S 2010 (9 words)

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It may look like simple menswear from a distance but look up close and it is well structured, well designed, and well inspired. Well desired is COMUNE; clothing that is not only top quality but at the same time cost conscious [ie: the perfect equation]. Strong on aesthetics as well as the sweet little details that one can’t help but notice, this is a label that doesn’t flaunt its name obnoxiously all over its pieces but instead tastefully and discreetly. A guy that wears COMUNE is a bad boy that knows how to dress; less rips and rags, more tailoring and class. Designers always speak of flattering a woman’s body, well, COMUNE manipulates denim and knits in ways that flatter a man’s body. Yes they sponsor both skateboarders and snowboarders and yes their clothing can be worn doing both, but their clothing line is in no way defined by either sport. The near future doesn’t see COMUNE creating a womens line unfortunately, but just as Dior Homme personally tailors any piece for any female that asks, so will COMUNE.

(...) Read More about COMUNE Spring 2010 Collection (0 words)

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‘Blue car, blue house, blue pit, blue pool.’ editorial with Cintia Dicker by Paul Wetherell for i-D WAAGGH! June 2007.

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