Does the world need another running shoe? Probably not. Unlike other sneakers, Diesel Sneakers aren’t made for running. You run when you’re scared. Scared of gaining weight, of being late, or that something bad will happen to you. But Diesel is stupid, and stupid isn’t scared of anything. [watch video below]

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The two powerhouses have reportedly been in talks since September 2006, but have been taking things slowly to ensure the deal – of which details have not been disclosed – is right for both parties.

Design duo Viktor Horsting and Rolf Snoeren have admitted they were impressed by Diesel boss Rosso’s handling of Maison Martin Margiela, a similarily concept-led label, which his Only the Brave holding acquired in 2002.

“It’s a new chapter to start building on the brand and to focus on creativity,” a buoyant Rolf Snoeren tells WWD. “We needed to team up with a strong partner to realize our dreams. It’s like a marriage: You have to be sure you have the right partner. What we like most [about Rosso] is his openness toward creativity and out-of-the-box thinking.”

On the agenda are investments to bolster the duo’s ready-to-wear business, add new lines – including eyewear and jewellery – and open freestanding stores to raise the Viktor & Rolf profile worldwide.

via Vogue UK

This 25-year-old Greek Graphic God has got me in awe with a portfolio beyond his years. Some of Theo Gennitsakis clients include L’Oreal, Nike for Clark Magazine, Le Coq Sportif, Hermes, Diesel and Saab. His work is available for viewing on his website. If you Read the full story

Henrik Halvarsson is one of Sweden’s most sought after fashion, beauty, and portait photographists. His work is characterized by his desire to render unconventional beauty into something quirky and attractive, distinguished with his unexpected use of colors and light. He’s got an incredible array of photos in his portfolio. He has worked with Roberto Cavalli, Diesel, and Via Spiga to name a few. Editorial assignments include magazines like Bon, Flaunt, Café, Amica, Visionaire, Russian Vogue, Vanity Fair, and Italian Elle.

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