By Cyril Foiret 07 Apr 2010 @ 6:19 pm |

Since our interview with Scott Morrison Evisu’s new CEO & Team few months ago, we have been waiting to bring you the preview of their Autumn/Winter ‘10 collection. Evisu will introduce two distinct men’s denim and sportswear collections under the Evisu and new Evisu Genes labels.

Both are menswear collections. The Evisu line’s price points range from $195 to $595 retail while Evisu Genes is even more accessible ranging from $145 to $295. Debuting this Autumn at selected premium retailers. More details below:
Read the full story
Tags:
denim,
evisu,
Evisu a/w 2010 Collection,
Evsiu Genes,
menswear,
scott morrison
In the last decade, denim-ist Scott Morrison has made history and defined the present. As the new Creative Director and CEO of esteemed Evisu Jeans, he’s going back to the future. TRENDLAND sat down with him for a look at the seams of the industry – yesterday, today and tomorrow.

Read the full story
Tags:
a histroy of denim,
denim profile,
evisu,
japanese denim,
mudd jeans,
osaka 5,
paper denim,
premium denim,
relaunch of evisu denim,
scott morrison,
yamane - evisu