Inspired by Japanese aesthetics and cultural traditions juxtaposed with Italian tailoring giuliano Fujiwara brings to fashion a refreshing, avant garde look at menswear over and over again. It is always super interesting to see what Masataka Matsumura will do to reinvent each season. Working as creative director for Fujiwara for 3 years now, the label has had a serious revamp, making his show a must see in menswear fashion. As we have seen throughout his time as creative director he is highly detail oriented and very technical with his design. The SS 2010 giuliano Fujiwara collection takes a simple silhoutte and partners it with a techy-fashion-forward- harness, completely changing the balance of the look while playing with contemporary and futuristic fashion. It is refreshing and absolutely wearable!

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Brutality in Pale Colors + The wild side of youth leashed +

Back with yet another brilliantly edited and forwardly cohesive menswear collection is Olivier Borde, Garde-Robe for SS10. This designer duo is making a name in fusing fashion antonyms. Their collection can be described as a love scene where the prepster met the grunger or the fine line between the slouch and the polished. It is a mix of all that we love. See their statement about the SS10 Collection, Brutality in Pale Colors, below.

Collection Statement
Inspired by the almost post-urban mood of the Pieter Hugo series ‘The Hyena Men’ where the tranquil ferocity of the animal is held at the neck by young men. Dressed in multiple layers of soft, used, dusty and pale-colored clothes that also evoke the tone of Jackie Nickerson’s ‘Farm’. This is transposed into bespoke denim goods where raw cut edges mix with delicate details.