Former French Vogue editor Carine Roitfeld appeared at last Paris Couture week as a “client” —and W’s cameras went along for the ride. Filmed by famous French film director Loïc Prigent, they followed the charming ‘editrix’ to more than 20 fashion shows, to fittings with couturiers from Jean Paul Gaultier to the reclusive Azzedine Alaïa, and, finally, to a two-day shoot with photographer Paolo Roversi.
Prada has always been very creative with their lookbooks. Once again thinking outside the box, they hired extremely talented Illustrators, Art Directors and CG artists. Their latest ‘MotionBook’ (or Video lookbook) is a real piece of art ! Titled Real Fantasies they used the service of Director/producer James Lima, Art Direction/Artwork by OMA and photography by Phillip Meech to create this awesome 2min psychedelic video – Have a look below.
Eindhoven based designer Bart Hess has created this brilliant video introducing the graduate designers’ work of the Dutch Fashion Academy’s students for Modebelofte 2011, the fashion part of the Dutch Design Week. Re-shaping the human silhouette in a fluid slow motion exploring volumes, while only focusing on the garments. The video is an absolute work of art making him the winner of the MINI Young Designer Award.
Miu Miu muse Hailee Steinfeld may be only 14 years old, but there’s no doubt she’s as ladylike as it gets. The first campaign starring the actress, which debuted last Fall 2011, had her sitting upright in a pastel chair like a lady-in-waiting, elegantly descending down a flight of stairs, and even demurely biting into a slice of pizza without a sloppy sauce stain in sight.
Exploring the themes of fashion, style and beauty through the medium of video, the 4th edition of ASVOFF by Diane Pernet will be held at the Centre Pompidou in Paris, closing Paris Fashion Week. Watch the trailer below.
A bastion of French luxury given a modern twist: Nick Knight‘s Autumn/Winter 2011 campaign for Hermès reinterprets the artisan tradition and hand-craft synonymous with Hermès for the twenty-first century. The vibrant fashion film takes on a painterly quality with beautiful movement from Alana Zimmer and Isaac Carew. The overlayed brush strokes mimicking the fall colors that appear in the luxury brand’s beautiful prints are a great touch the final aesthetic of the video.
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