Finally a new male fragrance by Jean Paul Gaultier – The new perfume Kokorico features notes of fig leaves, raw cacao bean and wood and is now available in Eau de Toilette and matching grooming products. With a TV & print campaign by Mondino (see below) – They are now in the promoting phase, but what I like the most is the awesome short video below of their bottle production.

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An exclusive interview with Fabrice Penot, co-founder of LE LABO
On GAIAC 10
“It’s like with children – you can’t choose your favorite but this is a very special scent. The GAIAC – I come back always to it. Always, always, always.” – Fabrice Penot
GAIAC 10 is the Tokyo exclusive fragrance usually available only in the Japanese Le Labo store, but until May 15th will be for sale online and at all retail locations with 100% of proceeds donated to the Japanese Red Cross. The formula is based on Read the full story

In exclusivity here is the latest 4min short ad campaign of Yves Saint Laurent for their latest men’s fragrance La Nuit de L’Homme. The piece was directed by Darren Aronofsky of Black Swan and Trendland favorite French actor Vincent Cassel. A beautiful video all about seduction…

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Christopher Brosius has been creating specific scented landscapes for almost twenty years now. From his early days at Demeter Fragrance Library, then at Kiehl’s until the founding of his own line, CB I Hate Perfume, in 2004; Mr. Brosius has been discovering what can be achieved in perfume composition rather than Read the full story

[Sponsored] We really like the latest Marc Jacobs campaign for their latest fragrance Daisy Eau, obviously shot by Marc’s favorite (and one of Trendland’s too) Juergen Teller. Like the previous campaign, it is set in the bright and lush fields of southern Spain. The Daisy Eau Ad campaign features rising models Hannah Holman in a grassy field with flowers. The fragrance is aimed towards Read the full story

We already features the awesome still life photography of Jenny Van Sommers and since then she shot recently this beautiful Christo inspired “digitorial” for culture online magazine Nowness. Playing with the alluring shapes and angles of each scent’s bottle, set designer Gary Card and Jenny transforms Read the full story