While surfing on the Hermès Facebook page, I discovered this very cool project they did to market their latest version of the the Kelly Bag: The Kelly Picnic. They used common picnic ingredients to recreate the iconic shape of the bag. A very cool concept, with unfortunately no credits for food stylist nor photographer. See them all below.
(...) Read More about Hermes Kelly Picnic (17 words)

DESIGNERS, FOOD | Permalink | No comment |

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ince 1977, Leila Menchari has been responsible for concocting the famous window displays for the Maison Hermès, 24 rue du Faubourg Saint Honore in Paris , as well as designing some of its most iconic scarves. She was born into a family of wealthy landowners by the sea near Hammamet in Tunisia…(...) Read More about Leïla Menchari-Behind Hermes Windows (260 words)

DESIGN, FASHION | Permalink | 4 comments |

A while ago we introduced you to the work of art director/set designer Sarah Illenberger. Inspired by worldwide Parade, her latest project for Hermes is entitled ‘Le Parade’. Illenberger’s created these beautiful window displays entirely made out of paper and Hermes boxes for Hermes Berlin store.

(...) Read More about Hermes Windows by Sarah Illenberger (7 words)

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A bastion of French luxury given a modern twist: Nick Knight‘s Autumn/Winter 2011 campaign for Hermès reinterprets the artisan tradition and hand-craft synonymous with Hermès for the twenty-first century. The vibrant fashion film takes on a painterly quality with beautiful movement from Alana Zimmer and Isaac Carew. The overlayed brush strokes mimicking the fall colors that appear in the luxury brand’s beautiful prints are a great touch the final aesthetic of the video.

(...) Read More about Hermes A/W 2011 campaign by Nick Knight (34 words)

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Not your Grandmother’s Silk Scarf
On May 2, 2011 Hermes introduced the world to their freshly renovated Madison Ave. flagship store by unveiling an entire new floor (designed by Parisian architectural firm RDAI), which adds 2,100 square feet to the shop. Filling the space will be the classic Hermes stand-bys, such as scarves and fragrances, but accompanying them will be something both new (...) Read More about Hermes Custom Scarf Counter at NY Flagship (100 words)

FASHION, STORE | Permalink | One comment |

What a pleasant and interesting surprise was it for me to discover that Hermes just debuted their Home section at Milan’s Furniture Fair. Hermès’ creative director Pierre-Alexis Dumas has called architects Shigeru Ban and Jean de Gastines, who also designed Centre Pompidou in Metz to design the Hermès Pavillion. The striking exhibition space made out of cardboard tubes woven with paper aimed at creating a set of

(...) Read More about Hermes Home Debuts at Milan’s Furniture Fair (73 words)

FEATURED, INDUSTRIAL DESIGN | Permalink | One comment |

Hermès just opened their new flagship store in Paris, Rive gauche. Built in a 1935 old swimming pool of 2,500 square meters, decorated by Denis Montel out of amazing disposable wood structures.(...) Read More about New Hermès Store in Paris (78 words)

STORE | Permalink | 2 comments |

Hermès is really concentrating on their viral communication right now. After their ‘J’aime mon Carre’ they keep on trying, by all means to reach internet users. By launching lesailes.hermes.com, an interactive microsite featuring their products related to different themes including video, cool animation, downloadable screensavers and more. My favorite is definitely the Finger skate video by Alexis Milant (watch below)…

(...) Read More about Hermès Finger Skate Viral (47 words)

DESIGNERS, VIDEO | Permalink | 4 comments |

We told you that luxury brands are starting to be more and more involved in the internet. After social media/viral marketing micro site ‘The Art of Trench” by Burberry, it’s now Hermès that is copying giving it a shot with their newly launched ‘J’aime mon Carre‘. Surfing on the scarf trend, they created their own street style inspired photographs of ‘IT’ girls from London, Paris, NY and Tokyo.(...) Read More about J’aime mon Carre by Hermes (125 words)

DESIGNERS, TRENDS | Permalink | 4 comments |