After the huge viral success with his ‘Homemade is Best‘ campaign for the Ikea’s cookbook, Carl Kleiner teams up with Ikea once again, but this time they asked Carl to, together with stylist Evelina Kleiner, put together and capture ways to spend the budget you get when you buy a kitchen at Ikea. Read the full story

Carl Kleiner was hired by IKEA to shoot the recipes for their new baking book called Hembakat är Bäst [Homemade is Best]. The amazing food styling has been created by Evelina Bratell. New York mag just wrote about it and gave credit to photographer, when I think the credit should definitely go to the stylist!

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From 10 to 24 March 2010, if you step into a metro station in Paris, you can relax in a IKEA loungeroom setting whilst waiting for your train – what could be a more pleasant metro installation? Read the full story

IKEA Gone Insane! Kenyon Yeh or Wiyono Sutjipto is a genius ! Seriously who would have think outside of the box regarding IKEA furniture ?! Making something new, different, strange or personal from the standardized, uniform, modular parts that come when you buy an IKEA furniture kit. It is just genius !

He also created a collection called Homeless furniture – Furniture Design with abandoned/unwanted street furniture !

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What an excellent campaign idea by the DDB Berlin for the latest Ikea Delivery Campaign ! Announcing their free delivery service, I wish the delivery could arrive like that rather than build everything…

When you think about it, this type of campaign would not need the whole photoshoot process, this is such an easy Photoshop work, basically Read the full story

Helmut Smits (1974) is a multidisciplinary visual artist based in Rotterdam, The Netherlands. His FLAMMA work is a set of 8 different IKEA products with which you can start a fire, using the fire arc technique. Read the full story