You could say that HUFFER is a grandfather brand in Kiwi and Aussie urban, street, surf, skate culture. They have been around for 10 years and have a huge presence in New Zealand and Australian fashion. The success and growth of HUFFER is traveling across the world to use the USA as a new home base for a whole new market. The styling and price point of HUFFER can be compared to WESC and INSIGHT, 2 international brands who have prevailed and dominated this market in the US. HUFFER is expected to hit stores this fall 2008.

FYI: If you’re in L.A. this weekend a huge heatwave is on its way and perfectly timed for Insight’s wharehouse sale/party. The neoned-out Aussie brand is offering up their goodies (read: like 200 bikinis) at wholesale along with a bunch of other gear, music and free tacos. Yeah uh, tacos and swimwear, bear and hot peeps, dont miss it! And tell them Cyana Lab sent you for an extra hook up.
Saturday April 12th (Today) 10a – 6p.