Being French and growing up reading trough this famous French mail-order catalog: Les 3 Suisses, you can imagine that it is a funny news to me, reading that Chanel and Fendi Creative Director, Karl Lagerfeld shot some pages for this mass business catalog (prices range from $18 to $220.)! From luxury to mass market, the Kaiser wants everything…

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We told you a while back that video lookbook and video editorial will become more and more popular ! With Fly 16×9 has one of  most active player in the fashion video maker industry, you also have some other cool companies like Vision On who just directed this beautiful HD Video Editorial:  “La Demimondaine”. In collaboration with Flair Magazine Austria and starring supermodel Iris Strubegger. The film brings the magazine’s December 09 issue, a 14-pages print cover story to life…

Both the motion footage and photographic images were shot simultaneously using one Hypest digital cinema camera on the market : The Red Camera.

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What a cool concept for this ‘Signes Particuliers‘ editorial shot by Patrick Demarchelier with model Iris Strubegger for the August issue of French Vogue – I Love the fact that they calculates all the jewelry form each outfits and arrived to a final price. Winner of the editorial is obviously Chopard with a total of 8 million Euro ! ( $11.4 million)

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What a cool concept for this ‘Signes Particuliers‘ editorial shot by Patrick Demarchelier with model Iris Strubegger for the August issue of French Vogue – I Love the fact that they calculate all the jewelry from each outfit to get the final price. Winner of the editorial is obviously Chopard with a total of 8 million Euro ! ( $11.4 million) – Via Paper Mode Read the full story

Amazing 64-page editorial in the August issue of Vogue Paris shot by Inez & Vinoodh and curated by the magazine’s editor-in-chief Carine Roitfeld, Emmanuelle Alt and Joe McKenna. 64 looks, 64 brands, from Calvin Klein to Yohji Yamamoto to YSL to Balmain, each look creates an iconic image that embodies each brand, definitely a who’s who guide in the industry and if that weren’t enough it features some of the greatest faces around, including favorites like Raquel Zimmermann, Isabeli Fontana, Natasha Poly, Anja Rubik, Sessilee Lopez, Lily Donaldson, Lara Stone and Daria Werbowy, who’s also on the cover.
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Carine Roitfeld and Emmanuelle Alt created one of the biggest editorial of French Vogue history:  ‘ADN de la Mode‘, shot by Inez van Lamsweerde & Vinoodh Matadin, every single models is present, wearing the key pieces of every single high-end designers, and if you are wonder how they booked everyone ?! Read the full story