Founded in 2008, the annual Triumph Inspiration Award (TIA) challenges students from all over the world to use their talent, artistic vision and inspiration to conceptualize and design a unique lingerie showpiece for the year’s theme. 2011 is a unique year for Triumph. The company celebrates its 125th anniversary. In the Triumph Inspiration Award 2011, to honor this very special moment, the theme is “125 Years of Celebrating Women”. After many submissions from all over the world one finalist

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Yesterday in Paris, supermodel Natalia Vodianova presented her second collection for French lingerie line Etam at the Grand Palais, with a VIP guest list including Kate Moss, Alexa Chung, Eva Herzigova, Micky Green, Mario Testino, and performance by Beth Dito & The Kills. Trendland has exclusive pictures to come, while waiting, here is the look book images (& video).

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Luxury lingerie label Bordelle is back with its latest serving of high-class fetishism for SS 2011. Inspired by the sexual confidence of great icons of the 50’s such as Bettie Page with a modern twist of Brigitte Nelson and Helmut Newton strong feminine imagery, the SS11 collection is a perfect blend of modern fetishism and retro silhouettes.

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One more time Agent Provocateur seduces! Private Tapes is a series of short, ‘home-made’ film clips of women displaying Agent Provocateur’s Autumn/Winter 2010 lingerie to a video camera, in what appears to be her hotel room. A great “voyeuristic viral” concept, since these video are only web based and that the stills from them make up the lingerie lookbook…

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I just came across this great little video directed by Justin Anderson for British lingerie brand, Damaris. Anderson takes the universal topic of chores and gives it sexy spin around the house. Model Lauren McAvoy, walks us through her daily chores ~ laundry, mopping, and ironing ~ but we never actually get to see her face.

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Karl Lagerfeld (aka Chanel) and their sister brand Eres just launched a fun yet simple interactive web campaign, photographed by the Kaiser himself, featuring the beautiful model Emily Didonato, you need to check it and play with it: Private Co-Branding. Read the full story