Another style of photography by Tom Hines; we can probably call it Hitchcock Fashion (obviously shot with film). This series is actually the lookbook for the F/W 09/10 campaign of fashion label Lorick New York (the 3 last images are from Safe Spring 09). This is a perfect example of how important it is for brand to have a strong lookbook, first, people will remember it, and second, it will spread all over the web like brush fire….
