Introducing the LA based brand Elkin. Each season is inspired by a different literary genre, and for every piece sold, the sisters donate one children’s book through H.O.P.E (Helping Other People Everywhere) to an amazing organization in Kenya that brings art and literature to children in need.  This season the collection was inspired by Gothic Romance. Read the full story

Known for setting new standards of shaping and surf lifestyle in the early ’70′s, Lightning Bolt has defined itself by the surf culture it bred, which started in Hawaii and spread globally throughout the years. Nowadays Lightning Bolt USA is a located in a charmingly modest loft space in Venice, CA run by guys that are the epitome of this lifestyle brand. LB has started to bring back all their original vintage style boardies and corduroy shorts in their most authentic form for Summer 2010 and their Summer Campaign sets the tone perfectly. I love the retro style video and photos shot and edited by our friend Nick Walker. I feel like I just traveled through time!

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