The Crayola Crayon carver, Diem Chau, that we reviewed not a long time ago just finished her latest project with W+K (Wieden+Kennedy) for Nike : The Write the Future Press Kit (following their sick commercial). A nice idea and packaging (even tho the players dont really look like themselves).

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Japanese designer Mita Shiniti introduced his design created from Nike Dunks sneakers during the Tenki exhibition at the Gallery Speak For in Tokyo. Read the full story

Irrepressible LA photographer R.J. Shaugnessy shot this sequence of images in his trademark energetic West Coast documentary style for Sony PlayStation.

Shaugnessy  has photographed successful campaigns for brands such as Adidas, Nike and Vans.  His work has been seen in the pages of magazines like Fader, Vice and Self Service, and in three published books including Read the full story

1948 is Nike’s creative playground-retail store neatly tucked away in the old brick railway arches between Shoreditch High Street and Curtain Road in East London. In addition to displaying and selling shoes, 1948 offers an entire art floor for events, installations and a social meeting point.

This installation in 1948 was created by Finland-born illustrator/artist/designer Kustaa Saksi who creates retro-futuristic kaleidoscopic imagery, daunting and irresistible. This installation is all about the historical fun journey of the Nike running shoe.  Saksi is a Finnsh illustrator and designer living and working in Amsterdam, via Paris for four years. Saksi sprawling scene creation has a pop-art, retro feel familiar to his other works, and it fits perfectly with Nike’s history as a brand. Saksi’s Volkswagen van and psychedelic colors illustrate the pre-swoosh era in an earnest and deliberately clunky way.
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Here is the opening to be! The Nike/Lance Armstrong STAGES Exhibition, which is on at Gallery Emmauel Perrotin Paris until August 8th and then moves to NY on Oct. 2nd. Read the full story

Ahah How cool is this Viral concept from Nike! The Tshirt Gun ! One more time the creatives behind Nike are just on point with their viral marketing. A pretty sick video featuring St. Louis Rams running back Steven Jackson, but it seems that people on the net believe that its a real product ! A $1500 fake tshirt Gun ( and pretending its already Sold Out ! ) Nike : Just Genius !

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