This month, Impossible Project is partnering with Ace Hotel to keep the visceral art of instant analog photography alive for today’s romantics. Every guest room at Ace Hotel New York will be stocked with a refurbished Polaroid camera and Read the full story

Way back in February 09 we told you about the impossible project ! That a team of Polaroid lovers, wanted to find funds to save at least one Polaroid factory. And they did ! Apparently the film quality is not there yet but of course a very cool packaging and for now, it only comes in b&w, but they say color PX film is on the way… Read the full story

Nice ambient media developed for Polaroid by Santa Clara, a new ad agency in Sao Paulo, Brazil. They replaced mirrors in shopping malls and business centers with instant cameras, to reinforce the brand concept of instant images.

I love this idea, it is necessary for Polaroid to be thinking out of the box right now as the whole concept of film is becoming more and more obsolete.