Its been on my writing list for a while now, and they even came up with 2 new models since I first wanted to feature them. British brand Project X Designs is a London-based Rolex ‘customizer’ launched by Daniel Bourn out of a desire to “provide a service to clients who appreciate the history and allure of original manufacturers’ brand name. Their Limited Edition Collection features original Rolex, customized by and produced in runs of just 24 individually numbered watches per design.
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To celebrate Rolex’s 100th birthday, the Swiss watch company is releasing a lavish update to its most classic timepiece called (drum roll) the Rolex Oyster Perpetual Day-Date II. Priced around $20K, it features a bigger dial (41mm versus the 38mm the old Day-Date had) and a choice of 18K gold or platinum with matching Super-President bracelet. Read the full story