Recent Harvard Business School graduates Jennifer Hyman and Jennifer Carter Fleiss put their brains to work in favor of their love for fashion and after numerous business plans came up with the strategy for Rent the Runway, a concept that has been compared to Netflix. It is in hard economic times that some of the best ideas are born, finding ways to make the unattainable accessible to large demographics is a brilliant mission The duo has created an online platform making typically unattainable fashion accessible to a much larger demographic. Rent the Runway allows its members to rent designer dresses for up to 4 days with a modest range of $50 – $200, approximately 10% of their retail value. And for an additional $25 you can choose an alternate option to be shipped, in case the fit or style is not right.
