I got a tip from Mandrew one of our Song of the Day contributors, a few weeks ago to check this out and I am really glad I finally did because this is next level interactive video. I absolutely love this concept. To promote their new single, “Ive Seen Enough”,  Cold War Kids have release this interactive video directed by Sam Jones designed specifically to be presented in parallel parts online and then remixed by fans, even mid-play. What you are looking at here is a freeze frame from the video (see video here), a fully customizable viewing experience, you can alternate between four different sounds for each musician, or choose to turn them off completely. Each color is a different track so you can really play around. Go see for yourself…

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