TRENDLAND exclusive interview with Scott Morrison

In characteristic fashion, denim master Scott Morrison is entrepreneurially leading the industry (again) with an inspired little shop of large ideas and limited quantity denim for connoisseurs and walk-ins alike.

“I have always loved the sewing detail, the factory experience, seeing how everything is made and total transparency. So, I wanted to put it all behind glass and let people watch it being made right there. The point is to do something beautiful and that no one’s ever seen and in a way that no one’s ever seen.”

What started with four sewing machines in Morrison’s apartment is, as of May, an all-in-one custom denim shop in SoHo. The name, 3×1 (made here) – pronounced “three by one” – is derived from Read the full story

Since our interview with Scott Morrison Evisu’s new CEO & Team few months ago, we have been waiting to bring you the preview of their Autumn/Winter ‘10 collection. Evisu will introduce two distinct men’s denim and sportswear collections under the Evisu and new Evisu Genes labels.

Both are menswear collections. The Evisu line’s price points range from $195 to $595 retail while Evisu Genes is even more accessible ranging from $145 to $295. Debuting this Autumn at selected premium retailers. More details below:

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In the last decade, denim-ist Scott Morrison has made history and defined the present. As the new Creative Director and CEO of esteemed Evisu Jeans, he’s going back to the future. TRENDLAND sat down with him for a look at the seams of the industry – yesterday, today and tomorrow.

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