Photographed by awesome photographer Guy Aroch, one of the most stylish models around, Alexa Chung is the new face and creative director of the Superga‘s latest UK Spring/Summer 2012 campaign. Apart from being given the theme of “Go Create”, the stylish model was given free rein on the Miami-based shoot – styling the sneaker label with items and outfits of her own choosing. Read the full story

Does the world need another running shoe? Probably not. Unlike other sneakers, Diesel Sneakers aren’t made for running. You run when you’re scared. Scared of gaining weight, of being late, or that something bad will happen to you. But Diesel is stupid, and stupid isn’t scared of anything. [watch video below]

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After our review on Phoks NighKee Serie, he contacted us and introduced his 6 new Updates of the Beautiful Nighkee serie – see his first illustrations of the serie here Read the full story

Wow!! Amazing (personal) work on this NighKee Serie by French Art Director Phoks ! I can’t believe nobody wrote about it yet. I mean his design work is genius ! Read the full story

Amazing Collab’—> All Day I Dream About Sneakers is a new collaborative project from adidas Originals and Lifelounge, inspired by the brand’s avid creeds of ‘Impossible Is Nothing’ and ‘Celebrate Originality’. The project showcases the story and kicks created by the world’s original sneaker freak, Herr Fritz Träumer – a mythical and enigmatic sneaker designer who dedicated his lifetime to constructing the most original range of sneakers ever seen. Read the full story

Chris Stamp from Stampd LA started doing custom shoes at the beginning of the craze of it all a few years ago and sold his custom designs to retail leaders such as Fred Segal Conveyor. As the custom craze grew so did the impracticalities of this trend, which brought Chris to the development of his own shoe. His goal was to create a more accessible yet still limited Stampd.
Stampd is anticipated to hit stores at the end January. Here is a sneak preview of a few of the styles. For more info and press release email here.

The Designers of Lova

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