This is an ad that Madrid based, creative studio Serial Cut did for the UK newspaper The Guardian. “The Fresher is a supplement for University students included within the pages of The Guardian every year. This advertisement is representative of a student’s lifestyle—flat sharing and the endless stack of dirty dishes. The bodycopy is wedged in between the plates and crockery representing many of the topics of modern day students–”having a hangover” or “Eating beans”–in a ironic way, mixing 3D with photographic techniques.”
I love this ad as well as most of their work. A lot of Read the full story



