A giant thermal vending machine will be taking over UNIQLO‘s flagship store for shoppers to visualise their thermal glow. HeatTech is basically a fabric which is supposed to absorb the moisture generated by the body and convert it into heat. Check out Uniqlo’s Human Vending Machine for their HEATTECH apparel line.

more Info on PSFK

CULTURE, FASHION, HEARSAY | Permalink | No comment |

So I guess this is the second post this week about Uniqlo. They must be doing something really right for us to be so tuned in with all the exciting news they are dropping. We mentioned earlier Chloe Sevigny being the face of their new campaign, and now we are letting you know to set your calenders for the Alexander Wang countdown. Alexander Wang is the newest member of the Designers Invitation Project at Uniqlo.

Mark your calendars for May 30th as the collection drops at UNIQLO in NY. Prices will range from 29$ to 79$, so if you dare to show up you better be prepared for a fight. Photos courtesy of Style Bubble.

DESIGNERS, FASHION | Permalink | No comment |

Our favorite girl in Hollywood Chloë Sevigny is quiet fashion icon. Baring the French name requires her to be ahead of the curve, when it comes to style and she does it with natural ease. Forget Lindsey and co.

(...) Read More about Chloë Sevigny for Uniqlo (49 words)

CELEBRITY, DESIGNERS | Permalink | No comment |