The new campaign for “Decoded”, the memoir by the hip-hop/entrepreneur Jay-Z, promises to be an unseen in the world of advertising, all those thinking of getting an advertising or marketing degree, pay close attention. For the launch of his autobiography, Jay-Z partnered with Bing and (one of ) the best creative agency on the market Droga5. They turned the marketing for a book into interactive art and even a scavenger hunt that Read the full story

Hermès is really concentrating on their viral communication right now. After their ‘J’aime mon Carre’ they keep on trying, by all means to reach internet users. By launching lesailes.hermes.com, an interactive microsite featuring their products related to different themes including video, cool animation, downloadable screensavers and more. My favorite is definitely the Finger skate video by Alexis Milant (watch below)…

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We told you that luxury brands are starting to be more and more involved in the internet. After social media/viral marketing micro site ‘The Art of Trench” by Burberry, it’s now Hermès that is copying giving it a shot with their newly launched ‘J’aime mon Carre‘. Surfing on the scarf trend, they created their own street style inspired photographs of ‘IT’ girls from London, Paris, NY and Tokyo. Read the full story

The Benetton IT’S MY TIME Global Casting Competition is to find the new faces for the United Colors of Benetton Fall-Winter 2010 advertising campaign! The casting competition started yesterday and the winners will be announced on the 18th March. Have a look at the two videos below. They are really well executed and they will make you laugh !

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Looks like Perrier is coming back in a strong way ( in France ),  with a really cool campaign inspired by their 1970 TV campaign which was censored at the time… Here are few of their really cool web series / viral campaigns + images from their downloadable calendar…

Watch all the other viral videos below…
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Ahah How cool is this Viral concept from Nike! The Tshirt Gun ! One more time the creatives behind Nike are just on point with their viral marketing. A pretty sick video featuring St. Louis Rams running back Steven Jackson, but it seems that people on the net believe that its a real product ! A $1500 fake tshirt Gun ( and pretending its already Sold Out ! ) Nike : Just Genius !

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