Hermès is really concentrating on their viral communication right now. After their ‘J’aime mon Carre’ they keep on trying, by all means to reach internet users. By launching lesailes.hermes.com, an interactive microsite featuring their products related to different themes including video, cool animation, downloadable screensavers and more. My favorite is definitely the Finger skate video by Alexis Milant (watch below)…

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There is so much competition in the world of operating systems, Apple vs Microsoft is definitely the biggest, and from time to time, creatives like to independently produced viral videos (remember Mac or PC Rap video?). This great Terminator video is made by Leon Wang and could almost be a commercial for Windows 7. That was your idea !

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For the promotion of their new Spanish online store, Louis Vuitton launched few viral videos – where everyone is looking for (Pedro Almodovar’s favorite and Spain’s most famous actress) Rossy de Palma, who has mysteriously disappeared. Usually not a fan of irony, Louis Vuitton shows a delightful dose of humor in their last Spanish marketing operation. (see them all below)

Rossy de Palma, who had already designed a line of fans for the brand in 2009, is now the center of a series of short videos describing her disappearance. Her director, her coach, her mother and her neighbor are looking for her in despair and getting quite angry. It feels very much like home, for Almodovar lovers. Encore! Read the full story

The iamamiwhoami phenomenon or the weirdness of viral video – No video titles or something like 15.6.6.9.3.9.14.1.18.21.13.56155, no promotion or credit and definitely good production values – Im guessing that with the internet and the possibility to reach such a wide audience the iamamiwhoami viral videos is just a beginning…

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Mini Cooper celebrates its 50th anniversary this year. Am I Collective worked with agency Blackriver FC on the “Through the Ages”  (viral) campaign that features typographic elements creating the shape of the car. Each phrase represents a specific era in time. Read the full story

So now Chanel is starting to get interested in the web campaigns, and especially for their Coco Cocoon line, after using the help of Lagerfeld and Lily Allen for the AD campaign (here) – They are now spreading this viral Campaign using Trendy Model/Blogger Daul Kim (see blog here) – Im not crazy about this video production, but…

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