What if perfume bottles were dessert cakes! A great editorial concept by French photographer Fred Lebain for Wad magazine. Read the full story

To promote their partnership with Braun, WAD Magazine created this clever photo/video project in which they are calling people to participate in a contest titled “WAD Barber Shop”. Send a picture of yourself with a creative or natural beard looking at its finest to enter the contest. See below for more details. Read the full story

For the 5th day of our WAD Marathon I would like to feature an editorial praising the style and character of Karl Lagerfeld, entitled K as in Karl. Lagerfeld’s style has become an iconic style reference. So much that even his peer, designer Roberto Cavalli came dressed as Lagerfeld for last years Halloween Ball in New York. They did a great job on the casting and styling of this shoot, each character looks like a reincarnation of Lagerfeld. Lovely!

Stay tuned for more of the WAD Marathon as we make our way to Day 6.

Read the full story

For the 5th day of our WAD Marathon I would like to feature an editorial praising the style and character of Karl Lagerfeld, entitled K as in Karl. Lagerfeld’s style has become an iconic style reference. So much that even his peer, designer Roberto Cavalli came dressed as Lagerfeld for last years Halloween Ball in New York. They did a great job on the casting and styling of this shoot, each character looks like a reincarnation of Lagerfeld. Lovely!

Stay tuned for more of the WAD Marathon as we make our way to Day 6.

Read the full story

In their Dictionary Issue, Dec, Jan, Feb 08/09, WAD included a concept map of the WAD staff and their relationships to one and other. I have never seen this done by any publication. They have named, titled and comprised the contact of each person of the team including its Publisher, Bruno Collin and Creative Director, Brice Compagnon. I am sure they have already started to receive quite some reach-out from readers.

Like I said earlier, its great see a magazine expose itself this way, and educate its readers on how many roles and positions go into the making of such a publication. In a way this is the WAD recipe broken down into a spread, and though the people behind the names and positions make it what it is, this is still  the visual spider of its infrastructure.

Stay tuned for more of the WAD Marathon as we make our way to Day 5.

WAD Magazine is the most exciting magazine to receive in the mail, and it all starts with the cover. If you were to remove the display text logo from the cover of every magazine, I can a guarantee you would have a very hard time differentiating one magazine from the next. WAD on the other hand could probably only be mistaken by a blind person. Their cover art is always a Read the full story