Its been on my writing list for a while now, and they even came up with 2 new models since I first wanted to feature them. British brand Project X Designs is a London-based Rolex ‘customizer’ launched by Daniel Bourn out of a desire to “provide a service to clients who appreciate the history and allure of original manufacturers’ brand name. Their Limited Edition Collection features original Rolex, customized by and produced in runs of just 24 individually numbered watches per design.
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You might know by now that we at Trendland, are avid followers of timepiece trends, and when a brand like Invicta comes up with a model like the Subaqua Noma IV in a limited edition offering, and at an affordable price (especially when compared to its luxury market competition) we are bound to notice the buzz.

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By now you probably know that we Love photography, and especially Still Life photography and we do love watches as well. So when we find a photographer who shot still life and watches, you understand well that we definitely have to review it ! And that’s the case of  American photographer Mitchell Feinberg who has shooting luxury still life for over 15 years now! Distinguishing himself as Read the full story

I really like this watch editorial photographed by Charles Helleu for Intersection magazine – All the backdrops used for the shoot are pieces you will find in motor sports, keeping perfectly in the theme of Intersection which is a magazine related to fashion & cars. Be sure to check the magazine you should find it in specialized Fashion Newstands Read the full story

To celebrate Rolex’s 100th birthday, the Swiss watch company is releasing a lavish update to its most classic timepiece called (drum roll) the Rolex Oyster Perpetual Day-Date II. Priced around $20K, it features a bigger dial (41mm versus the 38mm the old Day-Date had) and a choice of 18K gold or platinum with matching Super-President bracelet. Read the full story

English ready-to-wear brand Bamford & Sons is now offering the luxury of customizing your very own Rolex starting at $8,110. You can choose to have black or silver chain link, 6 different colors of Dial, Sign your own name in the front and engrave in the back – A pretty cool idea for Christmas…If you can afford it. Read the full story