Another great project directly coming out of the (very buzzed school) Hyper Island. This Interactive Window Concept was made for their Advanced Interface Design class. Using Aussie streetwear brand WESC, they created these interactive windows where online uses upload their video, create their background and choose in which city they want it to showcase. A great concept not too far from reality. Watch video below for better understanding.
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You could say that HUFFER is a grandfather brand in Kiwi and Aussie urban, street, surf, skate culture. They have been around for 10 years and have a huge presence in New Zealand and Australian fashion. The success and growth of HUFFER is traveling across the world to use the USA as a new home base for a whole new market. The styling and price point of HUFFER can be compared to WESC and INSIGHT, 2 international brands who have prevailed and dominated this market in the US. HUFFER is expected to hit stores this fall 2008.