iBrew-Coopers Beer ad | The Beer Goggles effect | Trendland: Fashion Blog & Trend Magazine

The Beer Goggles effect [ad]

By Cyril Foiret 07 May 2009 @ 3:29 pm | Categorized ADVERTISING |

Haha, ” The Beer Goggles effect ” ! Man I love advertising ! How creative some Agency are ! This Ad is for Ibrew-Coopers Beer: “Unlike regular-strength beers, Coopers Premium Light is a low 2.9% alcohol. The benefit of this low alcohol beer is that even after you’ve had a few, the effects are minimal. In fact, the “beer goggles” effect is only about 2.9% “

Via Jwt Singapore

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TAGS: ad, advertising, advertising agency, beer advertising, iBrew-Coopers Beer, iBrew-Coopers Beer ad, jwt, jwt Advertising Agency

Written by:

Cyril Foiret - who posted 3127 articles on Trendland.
French Trendsetter, living & working in New York : art direction, trend forecasting, styling, designing is part of my daily. //////PS: Sorry for my French, I don't pretend to be a writer and I know that my writing is not the best...
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Dan
cool!!!
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By Mennen
Maybe I’ve already had a few cuz I actually think the chick on the bottoms pretty cute. Jagged teeth and all!
http://queerpitcher.blogspot.com Fabulastic
It is amazing how offensive one can be and get away with it as long as it is doing so to sell a product…
I just love the amoral world of advertising!
tobster
As Mennen already said: What’s wrong with the girl in the second pic? Looks good to me…
may
the problem with the girl on the bottom is clearly that she looks like a gawky 10 year old kid sister with braces and freckles..if that isnt a turn off to you(collectivly speaking) then your a pervert.
Patrick
I think they are both pretty cute. I think most men have unreasonable standards.
Onyx
The only problem with the one on the bottom is she seems to be more than anorexically thin. Just look at her arms, the seem to only be a couple inches in circumference.
http://Adobe.com ArthurT
Comon! Get the shadow right on the first one. The arm has a shadow from the top, and the face has a shadow from the right. quite obvious….
On the second picture, you need to meet a girl with freckles. They do run down onto the chest, and the effect is rather sexy. Use the Photoshop dodge tool…

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